The Value Story Mapping course (beta version) is now available!

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Introductory Mini-Course
A Fresh Perspective on Customer Journeys
Content
A Fresh Perspective on Customer Journeys
This introductory mini-course, which is also the first module in the full course, is a great way to get an overview of value story maps. Sit back, enjoy the videos, and gain a new perspective..
Price
Free
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Full Course (beta)
Boost Your Customer Insight Abilities
Content
The Full Value Story Mapping Course
Lifetime access to the full course on value story mapping, including future upgrades.
Module 1 - A Fresh Perspective on Customer Journeys
Module 2 - Step 1: Frame the Journey as a Value Story
Module 3 - Step 2: Build a Sensemaking Hypothesis
Module 4 - Step 3: Evaluate Touchpoints Using Story Roles
Module 5 - Integrate Your New Skills
Price
Free during the beta test period
A $495 value, free for a limited time.
The button below will take you to the sign-up page and automatically apply a coupon for 100% off.
Value Story Bundle
Re-Energize Your Customer Focus
Content
1) The Full 5-Module Value Story Mapping Course
Lifetime access to the full course on value story mapping, including future upgrades.
2) A Custom Value Story Map
Bring an existing customer journey map into better focus by upgrading it to a value story map. You provide the original customer journey research results for a key target customer type and then let us do the rest.
3) A Custom Explainer Video
We create a short, highly engaging, animated explainer video based on your custom value story map. You have your choice of:

Option 1: A customer-facing explainer video that clearly presents the unique value of your products and services.

Option 2: An internal explainer video you can share across your organization to spark customer empathy among current team members, onboard new employees, or just finally get everyone better focused on how to improve their customer touchpoints.
Price
Special, limited-time offer: $995
The full course, a custom value story map, and a custom explainer video would normally cost $3,490.

Why the deep discount?
We want to introduce value story maps more widely to more customer experience professionals and learn how to make the final course content even better!
The button below will take you to the sign-up page and automatically apply the coupon code VSM-BUNDLE.